YouTube and Hulu confirmed for revamped June marketing series, Facebook expected to join

Click here to read the full article.

The Interactive Advertising Bureau has released an update on which companies are expected to present at the postponed NewFronts digital content marketing series – in a live stream format – scheduled for June 22-26.

According to the IAB, the trade group that runs NewFronts, presentations are still planned by Hulu and YouTube, as well as confirmed presentations from Condé Nast, CSS Entertainment’s Crackle Plus, Ellen Digital, Roku, The Recount, The Wall Street Journal/ Barron’s Group. , Tubi, Vibenomics and 3Blackdot from Fox Corp.

More Variety

Additionally, the IAB said it expects NewFronts presentations from Facebook, Destination Media’s GSTV, Samsung Ads, Tremor Video and AT&T’s Xandr advertising division.

Companies that are off the agenda for now include Digitas, Twitter, Verizon Media, Amazon, BBC News, Meredith, The New York Times Co., Vice Media Group and Vudu (to which Walmart is in the process of to sell). Fandango from NBCUniversal). IAB said it was continuing discussions about the possibility of other companies joining this year’s streaming NewFronts.

Previously, NewFronts 2020 was scheduled for April 27 to May 6 at various locations across New York City, but with the COVID-19 pandemic, it became clear that in-person events were no longer feasible and the event was moved to June with streaming. presentations only. Inspired by television, the annual NewFronts are designed to enable digital media players to introduce new programs, formats and advertising capabilities to brand advertisers and agencies.

Among NewFronts attendees, Google’s YouTube was the first to announce that it was moving its Brandcast event to a streaming-only format due to coronavirus concerns.

The best of variety

Sign up for the Variety newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.